In August, Ragdoll Blaster was the highest grossing app on the AppStore.
That helped raise Ragdoll Blaster into the rarefied list of the top 50 ranks of paid apps and it stayed in the top five for seven weeks.
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The great thing about having a high-ranking hit with the free Paper Toss is that the company can cross promote its other paid games. “But we backed into this ad-based revenue model.” “We thought we would count on app sales alone,” Farrior said. Farrior also used Google ads to compare the performance of the AdMob ads, but Google’s platform didn’t perform as well ( which is why Google paid $750 million to buy AdMob). The ads have boosted total company revenue in seven months to above $1.75 million. Now the ads are generating 50 percent of monthly revenues for the company, with more than $125,000 in ad revenues coming in each month on a steady basis. So Backflip inserted the AdMob ad platform into the Paper Toss game after it had already become popular, as you can see from the chart above. Farrior already knew Jason Spero, an executive at AdMob, a maker of a platform that inserts ads into iPhone games. One of the brightest ideas the company had to was to insert ads into its free Paper Toss game. Thanks to the additional attention from the free apps, sales of the paid version of Ragdoll Blaster surpassed 7,500 per day. That is why the hot free game Paper Toss became a “distribution channel” unto itself. If someone wants to buy a cross-promoted app, they can do so with a few swipes of the finger. Those paid sales happen because the paid apps are cross promoted inside the company’s free apps. 1 hits and more than 13.5 million game installs. The result of this frenzy of activity in six months has been multiple No. And most recently, the company launched Harbor Havoc 3D. It also did a free version of Ragdoll Blaster. The company followed up with Paper Toss World Tour, a 99-cent app. 1 position on the top free apps on the AppStore. That game quickly generated a whopping 5 million downloads, helping it gain the No. Backflip followed up with Paper Toss, a free game where you toss a wad of paper into a garbage can using the flicking feature on the iPhone’s touchscreen. After the game shipped on May 14, it became a hit. He said the impetus for starting his new company was to create new kinds of games that his wife, his mother, or his three-year-old daughter would play.įarrior hired five developers - a mix of game and Internet company veterans - and they built the first game, Ragdoll Blaster, in just six weeks. Amazed by the rapid growth of the iPhone, he started Backflip in April. Then he moved to Boulder as an investor and executive at Earthscape, an app maker which saw early success on the iPhone. Since Backflip has disclosed its sales numbers, it also makes an excellent case study.įarrior spent more than seven years at Yahoo in a variety of management roles.
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Easy to play, difficult to master.Follow us on Twitter: Blaster is powered by Mobage, the best, free, social game network.Farrior will be one of our speakers at DiscoveryBeat, a conference on how to get apps noticed. Single tap to aim, fire and control velocity. Over 100 increasingly challenging levels to complete. It introduces a whole new world of springs, pistons, wheels, buttons, motors and other complex moving objects designed to enhance the game and prevent you from hitting targets. easier said than done.This game is the latest entry in the popular ragdoll physicsbased puzzle genre, but has been given an entirely new spin using the innovative controls of the smart phones. The object is to complete the levels using as few ragdolls as possible. You simply touch the screen to aim and fire your ragdoll at increasingly more difficult targets. It is fun, fast paced and addictive requiring both agile fingers and an active mind. Ready Aim FireDo you love firing cannons and solving puzzles? Then Ragdoll Blaster from Backflip Studios is the game for youRagdoll Blaster combines the fun of firing ragdolls from cannons with the challenge of a puzzle game. You’ll want to use it on your own phones after you know more.
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